Buick is playing the scarcity card hard: the new Century Black Gold will be almost impossible to spot on the road. Just 50 examples will be built, with sales starting in China on September 11. The seven-seat version costs 549,900 yuan and is limited to 40 cars. The four-seat Century Black Gold is even more exclusive at 709,900 yuan, with only ten examples planned.
And this is not about extra horsepower. The big change is visual impact. Black Gold gets a two-tone black-and-gold body with a 12-layer paint finish. The four-seat version adds a light-colored cabin with gold embroidery made up of more than 136,000 stitches, a full partition between the rows and a rising 32-inch screen. The seven-seat model keeps its 2+2+3 layout and 1.8-meter longitudinal rails for the second and third rows.
Under the hood, there are no surprises. The Century Black Gold keeps the 2.0-liter turbo engine with a 48-volt mild-hybrid system, producing 237 hp and 350 Nm. It is paired with a nine-speed automatic transmission and front-wheel drive. So this is not the most powerful Century. It is the hardest one to get, and that may be exactly what Buick wanted.
The pricing makes the strategy even clearer. Regular four- and seven-seat versions of the 2026 Century cost 699,900 and 539,900 yuan respectively. That means Buick is charging exactly 10,000 yuan extra for the Black Gold badge, special finish and tiny production run. No extra power, just more luxury and a far smaller chance of seeing another one nearby.
