General Motors has filed to register the uMan Robot Assist trademark with the USPTO. The application, submitted on December 9, 2025, covers “collaborative robots for industrial manufacturing.” The logo features the letters “gm” inside a rounded-square icon, with “uMan” set above the caption “ROBOT ASSIST.”

The filing dovetails with GM’s updated manufacturing strategy. The company is rolling out helper robots designed to take on repetitive and physically demanding tasks, and such systems are already at work at several plants in the United States. The move reads less like a one-off branding play and more like a signal that GM intends to systematize these tools across its lines.

GM is also widening its use of artificial intelligence. New robotic setups apply machine learning for predictive maintenance and to analyze production processes. Digital twin technology lets teams model assembly lines before they’re physically built, trimming launch timelines and reducing engineering costs—a pragmatic way to keep ramp-ups smoother and waste in check.

In battery manufacturing, AI tools monitor voltage and flag defects, while vision systems evaluate welds and paint quality in real time. The digital push reaches the dealer network as well: in North America, an AI-driven mechanism helps select the optimal model mix for local demand, creating a tighter loop between factory output and what shoppers actually want.