The star of the show was the one-off Revuelto Ad Personam, created specifically as an homage to Japanese culture. It serves as a vivid showcase for Lamborghini’s Ad Personam customization program and what it can achieve when pushed to its limits.

This car debuts the brand’s first longitudinal gradient paint, shifting from Bianco Asopo (white) at the front to Rosso Khonsu (red) at the rear. The scheme nods to Japan’s national colors—linked to purity and energy—and signals Lamborghini’s growing interest in telling cultural stories through design. The effect lands as a cohesive narrative rather than a mere paint trick.

Inside, the Revuelto Ad Personam is split into two zones: a red driver’s side and a white passenger side, each with contrasting stitching. Even the small touches, including the Start/Stop button and the ANIMAE embroidery, follow the gradient concept. The cabin feels balanced and carefully thought out, with a level of attention to detail that rewards a second look.

Under the skin, it mirrors the standard Revuelto: a naturally aspirated 6.5-liter V12 paired with three electric motors for a combined 1,001 horsepower. The car sprints from 0 to 100 km/h in about 2.5 seconds and reaches a top speed of 350 km/h and above. However familiar these figures are by now, the performance remains formidable by any measure.

The Fenomeno, meanwhile, represents Lamborghini’s drive to innovate in performance. Just 29 examples will be built worldwide. Output stands at 1,080 horsepower, with a 0–100 km/h time of 2.4 seconds, making it the most powerful V12 in the brand’s history. New 6D motion sensors and next-generation carbon-ceramic brakes appear here to sharpen response and control, positioning the car as a clear technology statement.

Lamborghini Day Japan wrapped with a parade of 100 Lamborghini models through Tokyo, running from Umi-no-Mori Park to the Kabuki-za theater and across the Rainbow Bridge.