Buick retires Enclave in China as the brand shifts to EVs
GM ends production and sales of the Buick Enclave in China, streamlining its lineup as Buick pivots to an all-electric future led by the Electra sub-brand.
General Motors has officially halted production and sales of the Buick Enclave in China, the brand’s biggest and most important market. The move covers the short-wheelbase version engineered specifically for China. The new, third-generation Enclave sold in North America will not be offered there.
Retiring the Enclave is part of a broader cleanup of Buick’s Chinese lineup. Three other crossovers — Encore Plus, Envista and Electra E4 — have already slipped out of the range. Together, these exits reflect a sharp shift in the market, where new-energy vehicles have overtaken traditional internal-combustion models.
GM China said that starting in 2025 every new Buick introduced in the country will be electric-only. In effect, the brand is stepping away from conventional gasoline SUVs in favor of a fully electric portfolio.
The premium Electra sub-brand will be the linchpin of this strategy. Buick plans to launch most upcoming models under the Electra badge, built on the Xiao Yao architecture developed in China.
The already revealed Electra L7 sedan marks the first step, and the next flagship is expected to be the Electra Encasa — a large, high-tech MPV with electric and plug-in hybrid powertrains. GM maintains that the brand’s reboot is justified.
Company leadership pointed to resilient financials and third-quarter growth as evidence that Buick is moving in the right direction, even as it drops previously popular models.
Letting go of the Enclave may sting, but it looks like a logical pivot. In today’s China, advantage goes not to long pedigrees but to brands that match the pace of electrification quickly and precisely — and Buick appears determined to focus its efforts.