General Motors has officially announced the sale of the first car under the Chevrolet Vintage project. The 1994 Chevrolet Omega CD sedan, fully restored by the company’s engineering team in Brazil, went under the hammer on December 6 at the CARDE museum. Within Brazil, the Omega has long ranked among the most prestigious sedans ever offered.

This particular car stands out thanks to a rare factory Irmscher package that increased engine displacement from 3.0 to 3.6 liters, noticeably improving performance and response. In the 1990s, versions like this were widely coveted.

The auction ran in a hybrid format, combining in-person and online bidding. More than 80 offers were placed before the hammer fell at 437,500 Brazilian reais, roughly 80,850 U.S. dollars at current exchange rates. For a model born as a business sedan, the outcome sends a clear signal.

All proceeds will go to the General Motors Institute, which supports social and educational initiatives in Brazil. The buyer received not only the car itself but also an official restoration certificate from Chevrolet Vintage and the chance to test the Omega at GM’s Cruz Alta proving ground.

The Chevrolet Omega CD is the first of ten vehicles the company plans to release within the Chevrolet Vintage program. Launched to mark the brand’s 100th anniversary in Brazil, the initiative focuses on preserving Chevrolet’s automotive heritage.

The next wave already includes the 1979 Opala SS, the 1990 Monza 500 EF, and the 2004 S10 Rally. The auction result shows that carefully restored cars from the 1990s are rapidly turning into collectible assets.

GM’s direct involvement in the restoration not only raises the value of these cars but also sets a new bar for factory-backed classic programs, where the brand’s history becomes a concrete investment.