Ferrari sees India as a small yet promising market and plans to stay close as it grows. Speaking at the E-Summit at IIT Bombay, CEO Benedetto Vigna said early presence matters because it helps a market mature faster. He pointed to a new wave of affluent customers in the country, including some returning from the United States, and noted that improving infrastructure is changing how supercars are used — a pragmatic read for a brand built on performance and exclusivity.

Vigna also highlighted rising demand for more practical formats: buyers see clear value in the Purosangue, which can carry four without compromising the marque’s character. The demographics are telling too: the average Ferrari owner worldwide is about 51, while in India it’s closer to 40, with prospective customers even younger. That age profile suggests momentum on Ferrari’s side as the ecosystem catches up.

Ferrari already operates through three points of sale — Mumbai, Bangalore, and New Delhi — and notes that many Indian clients are enthusiasts who care about track days and speed in controlled conditions. With plans for new racetracks, that audience could become a growth engine. For India, Ferrari’s playbook is straightforward: keep a presence, lean on improving infrastructure, and cultivate a younger fan base — a measured approach that fits the moment.