Jeep is back in Taiwan after a 15-year break, following its 2010 exit, and the company is framing it as a fresh launch rather than a return to old habits. While the brand doesn’t spell out why it left, the backdrop is clear: Chrysler was navigating a crisis and bankruptcy in the late 2000s, and the local market has long leaned toward Japanese makes with lower ownership costs.

The reboot comes via exclusive distributor PG Union, and it starts with the brand’s touchstone, the Wrangler. Two versions are on offer: Sahara as the more street-friendly choice with a comfort focus and the Selec-Trac automatic 4x4 system, and Rubicon aimed squarely at off-road use with Rock-Trac 4x4, locking differentials, and a low range. The lineup reads as a tidy split between everyday usability and trail capability, without blurring either brief.

One notable detail for Taiwan is the single-engine strategy: a 2.0-liter turbocharged four-cylinder rated at about 270 hp, with no 3.6-liter V6 in the catalog. It’s a pragmatic call in a market where efficiency and running costs carry real weight, and it keeps the spec sheet sensible without diluting the Wrangler’s identity. In parallel, Jeep plans to scale up to eight showrooms and 17 authorized service centers, then widen the model range while pushing the brand’s lifestyle angle—an approach that signals an intent to sell the experience as much as the vehicle.