BMW and Porsche to increase prices in early 2026 amid tariffs
Both brands confirm January 2026 price hikes: BMW up $400-$1,500 across select models, Porsche +1.2%-2.9%. Tariffs and market forces cited. See affected models.
By the start of 2026, two premium marques have announced another round of price increases, explicitly linking the moves to market conditions and tariff pressure. BMW plans to raise prices on many models from January 1, 2026, with increases ranging from $400 to $1,500 depending on the vehicle. The timing and reasoning are hardly surprising in a market still feeling the weight of duties.
The smallest bumps will affect high‑volume staples such as the 2 Series Gran Coupe and the X1, X2, and X3 crossovers, while the new M5 (sedan and Touring) is set to rise by $1,400, and the largest surcharge is reserved for the X6 M Competition. Several BMWs, however, carry over into 2026 without changes, including the current i4, i5, iX, and i7 EVs, as well as a handful of niche models. The staggered strategy reads as a way to keep core entry points approachable while applying stronger adjustments to halo performance lines.
Porsche has confirmed price increases effective January 2, 2026, saying they will range from 1.2% to 2.9% depending on the model, though the company did not share a detailed breakdown by vehicle. Compared with BMW’s more specific guidance, that leaves customers waiting for the fine print.