BMW iX3 debuts with Neue Klasse design and toned grille
Second-gen BMW iX3 adopts Neue Klasse restraint
BMW iX3 debuts with Neue Klasse design and toned grille
BMW unveils the second-gen iX3 with a cleaner Neue Klasse design and a compact grille. Design chief Adrian van Hooydonk says bold models like XM remain.
2026-01-02T20:52:05+03:00
2026-01-02T20:52:05+03:00
2026-01-02T20:52:05+03:00
BMW is rethinking how it designs its models, yet it has no intention of walking away from bold, polarizing cues altogether. The company outlined this stance alongside the debut of the second-generation iX3, shaped by the Neue Klasse design language.The refreshed iX3 keeps the brand’s recognizable silhouette but reads more restrained. The most visible change is the reworked signature grille: more upright and compact, a shift from the larger forms seen before. BMW Group’s design chief Adrian van Hooydonk said the new direction focuses on longevity and cutting visual clutter. The cleaner execution suits an everyday electric SUV, preserving brand identity without shouting for attention.BMW emphasizes that Neue Klasse does not spell an end to expressive models. Vehicles like the XM will remain in the line-up, now complemented by more universal, calmer designs. The brand plans to offer distinct stylistic paths for different audiences. It’s a pragmatic balance: attention-grabbing flagships draw eyes, while refined mainstream models quietly win over daily drivers.
BMW iX3, Neue Klasse, BMW design, electric SUV, Adrian van Hooydonk, BMW XM, grille design, second-generation iX3, EV design, restrained styling, polarizing cues
2026
David Carter
news
Second-gen BMW iX3 adopts Neue Klasse restraint
A. Krivonosov для Tarantas.News
David Carter, Editor
20:52 02-01-2026
BMW unveils the second-gen iX3 with a cleaner Neue Klasse design and a compact grille. Design chief Adrian van Hooydonk says bold models like XM remain.
BMW is rethinking how it designs its models, yet it has no intention of walking away from bold, polarizing cues altogether. The company outlined this stance alongside the debut of the second-generation iX3, shaped by the Neue Klasse design language.
The refreshed iX3 keeps the brand’s recognizable silhouette but reads more restrained. The most visible change is the reworked signature grille: more upright and compact, a shift from the larger forms seen before. BMW Group’s design chief Adrian van Hooydonk said the new direction focuses on longevity and cutting visual clutter. The cleaner execution suits an everyday electric SUV, preserving brand identity without shouting for attention.
A. Krivonosov для Tarantas.News
BMW emphasizes that Neue Klasse does not spell an end to expressive models. Vehicles like the XM will remain in the line-up, now complemented by more universal, calmer designs. The brand plans to offer distinct stylistic paths for different audiences. It’s a pragmatic balance: attention-grabbing flagships draw eyes, while refined mainstream models quietly win over daily drivers.
