Ram keeps cranking up the performance theme in its pickup range and looks to be lining up another surprise. After the recent return of the Ram 1500 SRT TRX and the Power Wagon update in the brand’s official video, sharp-eyed viewers noticed a third truck that clearly wasn’t part of the main announcement. Around the 4:43 mark, a Ram 1500 flashes from the shadows for a split second, and just beforehand brand chief Tim Kuniskis hinted that what comes next would be hard to believe.

Judging by the visible cues, this doesn’t look like another TRX offshoot. The mystery pickup shows off a sizable hood scoop and a mesh grille that echo the brand’s hotter trims. The real tell, though, is the rolling stock: the wheels seem oversized and wrapped in low-profile rubber—hardly an off-road recipe. The stance comes across as a street-focused sport truck, tuned for asphalt poise, a stiffer suspension, and a muscle-leaning look.

For now, everything rests on careful inferences from a single frame: Ram hasn’t shared a name, timing, or any specs. Even so, the context matters. The brand is clearly widening its performance push and searching for fresh momentum, just as enthusiasm for muscular V8s and more emotional editions stirs again.

For those who don’t want to wait, Ram already has a ready-made alternative: a collaboration with Fox Factory—the 1500 series with a lowered Fox sport suspension, exterior tweaks, and a Mopar Direct Connection supercharger for the 5.7-liter V8. Output is quoted at 650 hp, with pricing around $89,995, notably under the new TRX’s starting figure.