BYD has unveiled two new flagships—the Han 9 Series and the Tang 9 Series—introduced during the Dynasty Festival and the Song Pro Long Battery Life presentation. These models are set to anchor the brand’s launches in the first half of 2024 and take a leading role in BYD’s premium lineup, a timely move for a company intent on cementing its position at the upper end of the market.

While exact specifications, configurations, and on-sale dates have yet to be announced, their official debut underscores how actively BYD is strengthening its presence in the electric and hybrid segments. Han and Tang are already familiar nameplates for the company, and the new 9 Series iterations are likely to gain upgraded powertrains, refreshed technology, and a more upscale finish.

First images and detailed equipment information are expected in forthcoming briefings and presentations. For those tracking the rise of China’s automotive industry, BYD’s newcomers are poised to be among the year’s key talking points, as the brand keeps widening its range with an emphasis on status-focused models.

If the Han and Tang 9 Series do receive the expected tech updates and broader feature sets, they could push into the territory of premium rivals even beyond China.