General Motors has officially ended production of Chevrolet’s BrightDrop electric vans, turning the page on its commercial playbook. Launched as an ambitious push to electrify last‑mile delivery, the project ran into a tougher reality: demand fell short of expectations, and regulatory conditions in the United States and Canada began to shift.

BrightDrop was conceived for a logistics market on the rise and corporate fleets where electrification promised leaner costs and lower emissions. Yet a high price of entry, limited charging infrastructure, and pressure from Rivian, Ford, and Stellantis kept the program from reaching its full stride.

GM is now charting a new course. According to insider accounts, the company is weighing a reboot of its commercial van effort with a focus on hybrid and modular solutions, and plans to tap the Ultium platform for a future generation of light commercial models.

Closing BrightDrop doesn’t equate to stepping away from electrification. On the contrary, GM intends to fold the program’s lessons into more adaptable, profitable avenues—from small urban vans to autonomous delivery services—where the technology can be applied with greater precision to actual fleet needs.

In the end, BrightDrop remains a significant chapter for GM: an experiment that arrived ahead of its time and helped define the real limits of demand for electric commercial vehicles.