Seat S.A., the parent company of the Seat and Cupra brands, has wrapped up 2025 with record-breaking delivery figures. Over the past 12 months, the company shipped 586.3 thousand vehicles, marking a 5.1% increase compared to 2024 and surpassing the previous high set in 2019.

Cupra celebrated a significant milestone by selling its millionth car since the brand's inception. In 2025, Cupra delivered 328.8 thousand units, a sharp 32.5% rise from the previous year. Meanwhile, Seat, which commemorated its 75th anniversary, saw deliveries drop to 257.4 thousand cars, a 17% decline, attributing this to broader industry challenges.

Electrified models at Seat S.A. showed impressive growth, with plug-in hybrid deliveries hitting 84.4 thousand, up 69.2%, and fully electric vehicles reaching 79.7 thousand, a 65.9% increase.

Germany remained the largest market for both Seat and Cupra, with 156.2 thousand deliveries, an 8.2% boost. Spain followed with 92.7 thousand, up 6.8%, while the UK saw 64.3 thousand, down 4.3%, France had 38.9 thousand, a 3.7% decrease, and Italy recorded 30.2 thousand, a 4.9% rise.

For Cupra, electric vehicles now account for 24.2% of sales, led by the Born model with 43.7 thousand units and the Tavascan with 36 thousand. Seat, however, does not currently offer any electric models.