Ford Motor Company has filed a trademark application for the name Cobra in Mexico. The document was submitted to the Mexican Institute of Industrial Property (IMPI) on February 9, 2026, under number 0119853553270. The description covers "land vehicles, automobile engines, and steering wheels."

This move follows earlier trademark registrations for Cobra by Ford in the United Kingdom and the European Union in April and May of last year. At that time, speculation suggested the brand might revive the Ford Mustang Cobra, but instead, the company debuted the Mustang Dark Horse SC—a new top-tier version of the pony car.

At the 2026 Detroit Auto Show, Ford CEO Jim Farley stated that the company is focused on the future and a renewed direction for the Mustang. He noted Ford's appreciation for historical versions like Cobra and Boss, leaving the door open for some to return, though he confirmed no specific plans.

As a result, it remains unclear whether the Cobra name will be used for a new model or retained solely as intellectual property. However, the regular trademark filings in various countries highlight Ford's strategic effort to protect this legendary name. For sports car enthusiasts in 2026, this could hint at a potential lineup expansion down the road, even though no official announcements regarding a Mustang Cobra comeback have been made.