Singer launches Caballero Titanium mechanical watch with automotive-inspired design
Singer expands into luxury accessories with the Caballero Titanium watch, priced at $23,300, featuring Grade 5 titanium and a six-day power reserve. Limited production starts in 2026.
Singer, the company famous for its high-end Porsche 911 restomods, is expanding its business into the luxury accessories market. Its latest product is the Caballero Titanium mechanical watch, which carries a price tag comparable to that of a car.
Price and Positioning
The watch starts at 18,500 Swiss francs (around $23,300) before taxes, placing it firmly in the premium segment aimed at collectors and brand enthusiasts. Deliveries are set to begin in May 2026, with production limited to a small batch.
Design and Construction
The watch features a 39mm case made from Grade 5 titanium. Its design reflects Singer's automotive style—understated yet highly detailed. An open case back reveals the movement with four barrels that provide up to six days of power reserve. Rubies and intricate mechanical components highlight the engineering aesthetic.
Singer is applying its automotive philosophy to watchmaking, emphasizing detail, individuality, and engineering complexity. Much like its Porsche restomods, this product targets a niche audience of enthusiasts rather than the mass market. In practice, the Caballero Titanium isn't just a watch—it's part of Singer's brand ecosystem. The high price and limited production make it a niche offering, but such projects reinforce the company's image as a maker of exclusive, technology-driven solutions.