BMW has made the 1 Series more accessible in Japan with the new 120 Original trim. Priced at 4,800,000 yen (around $30,100 or 2.16 million rubles), it serves as the entry point to the brand’s smallest model.
The price cut isn’t drastic, but it’s noticeable. Compared to the previous base 1 Series, the 120 Original is 190,000 yen cheaper (about $1,200 or 85,700 rubles). BMW achieved this by trimming the equipment list, keeping only what it considers essential for a base version.
That said, the 120 Original isn’t completely stripped. It still comes with a mild-hybrid system, Driving Assistant, and Digital Key Plus. The powertrain remains unchanged: a 1.5-liter three-cylinder turbo producing 154 hp and 240 Nm. So buyers save on features, not on performance, relative to the regular BMW 120.
The Japanese 1 Series lineup also includes the diesel 120d and the M135. The M135 is the only all-wheel-drive xDrive variant and the most expensive, at 7,280,000 yen (about $45,600 or 3.28 million rubles).
For BMW, this move makes sense. In Japan, buyers value compact dimensions, brand prestige, and a low entry price, especially for a city hatchback rather than a large sedan or SUV. The 120 Original lets the BMW badge remain within a more affordable reach without making the car a truly budget product.
Looking ahead, the 1 Series may receive a facelift inspired by the Neue Klasse, with a new front panel and a heavily revised interior. For now, though, BMW is tackling a more practical goal: keeping the compact model appealing to those who want premium but watch every option.