By selling these three popular American models in Japan, Toyota will be able to meet the diverse needs of a wide range of customers and support improved trade relations between Japan and the United States. As it prepares to bring these models to Japan, Toyota will also use a new system under consideration by the Ministry of Land, Infrastructure, Transport and Tourism following bilateral negotiations, the automaker’s press office said. The strategy reads as a pragmatic way to broaden choice at home while making smart use of its American portfolio.

The Camry business sedan combines a refined design and comfort with outstanding fuel efficiency. Offered globally, the model has been a top seller in the United States for many years — a track record that hardly needs an introduction.

Highlander is a three-row SUV popular with families. It stands out with a spacious interior and strong off-road capability, making it at home both in the city and outdoors. Toyota has decided to reintroduce these two nameplates, which were previously sold in Japan until 2023 and 2007, respectively.

Meanwhile, the Tundra pickup — with its immense power and towing capacity, as well as exceptional quality, durability, and reliability — is presented as an embodiment of American culture. As lifestyles diversify and more people look for outdoor adventures, Toyota believes Japanese customers will also appreciate the Tundra’s distinct appeal that sets it apart from other models. Pairing it with Camry and Highlander suggests a calculated push to cater to broader tastes without straying from the brand’s core strengths.