Lexus has expanded the European lineup of the new ES 2026 with two premium trims: Exclusive and Omotenashi. The sedan was previously available with more modest equipment levels, but now the brand is filling out the top end of the range—separately for the hybrid and for the electric variant.
The Exclusive trim is reserved for the ES 300h hybrid. It comes with 19-inch wheels, Bi-LED headlights, a 12.3-inch digital instrument cluster, a 14-inch infotainment screen with navigation, Android Auto and Apple CarPlay, keyless entry, power front seats with heating, driver’s seat memory, a heated steering wheel, and a full suite of driver assists: adaptive cruise control, lane-keeping assist, traffic sign recognition, front and rear cross-traffic control with automatic braking, and a driver monitoring system.
Omotenashi sits above Exclusive but is exclusive to the electric ES 350e. It adds 21-inch wheels, three-zone climate control, passenger seat memory, and rear-seat heating. In effect, Lexus is splitting buyers into two paths: those who want a familiar, fuel-efficient hybrid with an ECO badge get the ES 300h, while those willing to pay a premium for zero emissions and range get the pricier electric version.
European pricing has been released, though it’s worth noting these are unofficial and may differ slightly from Lexus’s official list. The ES 300h Exclusive comes in at €69,122—roughly $80,472 or 5.91 million rubles. The electric ES 350e Omotenashi is priced at €78,137, about $90,967 or 6.68 million rubles.
Mechanically, there are no surprises. The ES 300h is a self-charging hybrid producing 196 hp. The ES 350e is a fully electric model with a 77 kWh NMC battery, a front-mounted electric motor making 165 kW (224 hp), and a WLTP range of 538 km.
Lexus is clearly not trying to make the ES the most thrilling sedan in its class. The brand’s strategy revolves around quiet comfort, efficiency, generous equipment, and offering an alternative to the Mercedes E-Class, Audi A6, and BMW 5 Series for buyers tired of the German formula. Still, with the electric version priced at nearly $91,000, customers will need a deep appreciation for serenity.